Business Development Representative
Company: Kernel
Location: London, United Kingdom
Employment Type: Full-time
Work Type: On-site (4+ days per week)
Department: Growth, Sales & Marketing
Compensation: £40,000 – £70,000 (Competitive) + Equity
OTE: £63,000 (Uncapped Commission)
About Kernel
Kernel gives enterprise RevOps teams confidence in their CRM data.
We’ve raised a $14M Series A from leading VCs and operators at Plaid, OpenAI, Slack, and others to build the AI-native alternative to Dun & Bradstreet’s entity and hierarchy data.
RevOps teams at Gong, Navan, Zip, Remote, and GoCardless use Kernel to clean, enrich, and complete CRM data at enterprise scale—eliminating duplicates, fixing hierarchies, and restoring trust in the data that powers forecasting, territory planning, and AI initiatives.
Overview
This role is ideal for a sales-minded generalist or a top-performing SDR/BDR.
Kernel has a proven outbound sales motion, and top performers consistently hit targets and earn promotions within 12 months. You will own a book of pre-tiered accounts and focus on generating qualified pipeline through research, prospecting, and high-quality engagement.
You’ll work closely with Marketing and Account Executives, using Kernel’s data-driven insights to create hyper-targeted outreach via calls, LinkedIn, and multi-channel cadences.
What You’ll Be Doing
Target & Qualify
- Identify and research high-fit companies and decision-makers using Kernel’s data
- Build and maintain an up-to-date, qualified target account list
Outbound Prospecting
- Execute phone-driven outreach including cold calls and voicemails
- Take a strategic, multi-threaded approach to each account
- Combine LinkedIn, email, and phone into multi-touch cadences
Handoff & Collaboration
- Book qualified meetings and provide detailed call notes to AEs
- Collaborate with Marketing to refine ICPs and messaging
Metrics & Continuous Learning
- Iterate on messaging and cadences based on performance
- Share field feedback to inform GTM and product strategy
What You Bring
- Strong interest in building a career in sales (prior sales experience not required)
- Proven track record of high performance
- Excellent verbal and written communication skills
- Research-driven mindset with curiosity about buyer intent
- Entrepreneurial, proactive, and results-oriented attitude
- Competitive and target-driven mindset
Nice to Have
- Experience with tools such as Outreach, Gong, or ZoomInfo
- B2B SaaS phone sales experience
- Startup or early-stage GTM exposure
- Interest in AI, data, or automation
This Role May Not Be for You If You
- Prefer slow-paced or highly structured sales environments
- Dislike cold calling or phone-heavy roles
- Rely strictly on scripts instead of conversational selling
This Role Is Not for You If You
- Prefer remote work (in-office presence required)
- Don’t enjoy early-stage startup intensity
- Have side projects that divide focus
What We Offer
- Competitive base salary, uncapped commission, and equity
- Accelerators for exceeding targets (top performers earn up to 2× OTE)
- 24 days annual leave plus bank holidays
- Two weeks work-from-anywhere
- Pension plan
- Top-spec equipment and central London office
- Free dinner at the office
- Team events and dinners
- Direct collaboration with the founders
Visas & Relocation
Candidates must generally have the right to work in the UK. Visa sponsorship may be available for exceptional candidates.
Interview Process
- Stage 1: 30-minute introductory call
- Stage 2: Outbound role play and mock prospecting task
- Final Stage: Founders interview for culture and values fit
