Insights Analyst (Marketing)

Insights Analyst (Marketing) – £50,000–£60,000

Location: London, England
Employer: Sage
Job Type: Permanent | Hybrid

Overview

Sage is a global, mission-driven academic publisher committed to empowering researchers, educators, and institutions. Founded in 1965 and governed by an independent trust, Sage invests in long-term innovation, equitable academic futures, and disciplines that drive social change.

About the Role

Sage is seeking an Insights Analyst (Marketing) to join a newly established team focused on strengthening data-driven decision-making across the organisation. You will translate marketing needs into clear BI requirements, develop dashboards, deliver insights, and shape strategy while collaborating with marketing, technology, and editorial teams.

Key Responsibilities

  • Develop and manage key marketing metrics to improve campaign performance.
  • Build intuitive Power BI dashboards and reports.
  • Extract and interpret insights from campaign and audience data.
  • Translate complex data into clear narratives for non-technical stakeholders.
  • Support marketing teams in analytics and data interpretation.
  • Conduct campaign evaluations, ad-hoc analysis, and performance reporting.
  • Link competitive, market, and funding trends to campaign outcomes.
  • Enhance customer segmentation, personas, and journey maps.

Ideal Candidate Profile

  • Skilled in marketing analytics, data storytelling, and strategic insight generation.
  • Experienced with Google Analytics or Adobe Analytics.
  • Proficient in Power BI, Tableau, or similar BI tools.
  • Strong understanding of metrics such as conversion, ROI, engagement, funnel analysis, and attribution.
  • Able to collaborate cross-functionally and influence decisions with data.

Benefits

  • £50,000–£60,000 salary
  • 25 days annual leave + bank holidays + 2 personal days
  • Hybrid working (up to 2 days/week in office)
  • Home working allowance
  • Life assurance, income protection, and travel insurance
  • Private medical cover
  • Tuition support and access to Sage resources
  • Snacks and beverages in the office
  • Healthy lifestyle reimbursement and anniversary trips
  • Season ticket, rental deposit, and cycle loans
  • Disability Confident Employer (Level 1)

Application Details

Closing Date: Friday, 12 December 2025
Early applications encouraged as the closing date may be brought forward.

For reasonable adjustments or Disability Confident applications, email: humanresources@sagepub.co.uk

Diversity, Equity & Inclusion

Sage is committed to building a diverse, inclusive, and equitable workplace. Applications are encouraged from all groups regardless of age, disability, gender identity, sexual orientation, ethnicity, nationality, religion, or belief.

Apply now

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